NoO expresses functional mushrooms in an accessible way for enjoyable everyday use. This is the remembering of their nootropic and physiological benefits.
mushrooms
NoO mushrooms are grown on sustainable birch sourced from Finnish FSC-certified forests, ensuring a full spectrum of desired compounds.
Like humans, mushrooms breathe oxygen, and like sponges, mushrooms absorb that which surrounds them. NoO mushrooms are grown in Finland, which has the cleanest air in the world. 3rd party lab tested to ensure a full spectrum of desired compounds.
Functional Flavour
Plants, like mushrooms, have been used for their adaptogenic and nootropic properties for centuries, something we tend to forget. NoO’s flavours were chosen to complement the effects of the mushrooms they are blended with. From nature, never artificial.
What is NoO?
NoO expresses functional mushrooms in an accessible way for enjoyable everyday use. ready-to-drink.
Our Story
Welcome to the NoO world. This is the remembering of forgotten mushrooms; their nootropic and physiologic benefits. Founded by Kyle Francois, visually brought to life by UP Studio. NoO’s purpose is to make the novel, life-changing compounds found in functional mushrooms accessible to people in their everyday lives.
Frequently Asked Questions
Why is it called NoO?
Mush(OO)m / (NOOtropic) / New (NOO) - a new category: Function mushrooms and nootropics ready to drink.
When do I drink NoO?
Everyday, choose the drink for the desired result. We made NoO to have no sugar and no calories as we believe the compounds in NoO should have no guilt attached to include in your routine.
What’s in NoO Drinks?
Water, organic mushrooms extracts, natural flavours & extracts, bubbles.
Where do you get your mushrooms?
Mushrooms, much like humans, breathe oxygen, and similar to sponges, they absorb their surrounding environment. NoO mushrooms are cultivated in Finland, known for having the world's cleanest air, using sustainable birch sourced from Finnish FSC certified forests, ensuring the presence of a full spectrum of desired compounds
Are your mushroom extracts 3rd Party tested?
Yes. Samples are sent to a 3rd party laboratory for bioactive compound levels as well as microbiological and heavy metal testing
Are NoO drinks vegan friendly?
Yes, our lab grows cordyceps without the sprouting through insect heads
Are NoO drinks safe for pregnant women?
NoO is made from completely natural ingredients and is 3rd party tested for heavy metals, however, consult with your GP or Naturopath before enjoying.
Do NoO drinks contain sugar/sweeteners?
No. We created NoO to make functional mushrooms easily accessible for everyday use, without compromising health. NoO contains no sugar or sweeteners, emphasising our belief that the compounds in NoO should be guilt-free additions to your daily routine
Do NoO drinks contain caffeine?
No. While caffeine is a remarkable compound, some people experience sensitivities to it or already fulfil their caffeine intake through their regular coffee routine. Our AWAKEN drink offers an alternative to over consumption of caffeine.
Who are the owners/founders of NoO?
Ideation: Kyle Francois, a hobby mycologist puzzled at the inaccessibility to the incredible compounds functional mushrooms have to offer.
Visual Identity: UP - Creative studio for cultural, educational, technology and design-orientated organisations also puzzled at the lack of fungi in circulation.
I am a journalist looking to write about NoO, who can I speak to?
Thank you for your interest. Please email hello@noo-drinks.com
I am a shop/ event and I want to stock NoO, who can I speak to?
Thank you for your interest. Please email hello@noo-drinks.com
Anthology
