NoO expresses functional mushrooms in an accessible way for enjoyable everyday use. ready-to-drink.

-  Our Story: Welcome to the NoO world . This is the rediscovery of mushrooms and forgotten plants; their nootropic and physiologic benefits.

 - Founded by Kyle Francois, visually brought to life by UP Studio. NoO’s purpose is to make the novel, life-changing compounds found in medical mushrooms accessible to people in their everyday lives. 

NoO mushrooms are grown on sustainable birch sourced from Finnish FSC certified forest ensuring a full spectrum of desired compounds.

Like Humans mushrooms breathe Oxygen, Like sponges, mushrooms absorb that which surrounds them. NoO mushrooms are grown in Finland, the cleanest air in the world.

Using Ultrasonic Assisted Extraction (UAE) high yields of bioavailable compounds are able to be extracted.

Plants, like mushrooms, have been used for their adaptogenic and nootropic properties for centuries, something we tend to forget. NoO’s flavours were chosen to compliment the effects of the mushroom they are blended with. From nature, never artificial.  

Mush(OO)m / (NOOtropic) / New (NOO) - a new category: Function mushrooms and nootropics ready to drink. 

Everyday, choose the drink for the desired result. We made NoO to have no sugar and no calories as we believe the compounds in NoO should have no guilt attached to include in your routine.

Water, organic mushrooms extracts, natural flavours & extracts, bubbles.

Mushrooms, much like humans, breathe oxygen, and similar to sponges, they absorb their surrounding environment. NoO mushrooms are cultivated in Finland, known for having the world's cleanest air, using sustainable birch sourced from Finnish FSC certified forests, ensuring the presence of a full spectrum of desired compounds

Yes. Samples are sent to a 3rd party laboratory for bioactive compound levels as well as microbiological and heavy metal testing

Yes, our lab grows cordyceps without the sprouting through insect heads 

NoO is made from completely natural ingredients and is 3rd party tested for heavy metals, however, consult with your GP or Naturopath before enjoying. 

No. We created NoO to make functional mushrooms easily accessible for everyday use, without compromising health. NoO contains no sugar or sweeteners, emphasising our belief that the compounds in NoO should be guilt-free additions to your daily routine

No. While caffeine is a remarkable compound, some people experience sensitivities to it or already fulfil their caffeine intake through their regular coffee routine. Our AWAKEN drink offers an alternative to over consumption of caffeine. 

Ideation: Kyle Francois, a hobby mycologist puzzled at the inaccessibility to the incredible compounds functional mushrooms have to offer.

Visual Identity: UP - Creative studio for cultural, educational, technology and design-orientated organisations also puzzled at the lack of fungi in circulation. 

Thank you for your interest. Please email hello@noo-drinks.com 

Thank you for your interest. Please email hello@noo-drinks.com